This Launch Plan has been created to develop digital assets that will help propel any business to the top of the Google Maps 3 Pack and Search Engine Rankings in their local markets for specific keywords. This is an investment into each business, with hard work comes potential great benefits. This Launch Plan offers a complete digital marketing solution with branding & marketing components to continue to promote each business in its local market on an ongoing basis for continued success.

Website

Build or Optimize Website for Google Map 3 Pack

Create Google Category Pages on Website

  • To achieve a high ranking in the Google 3 Pack you need to have keyword category pages on the main website that match keyword categories on the Google My Business listing. This is a Google Maps 3 Pack indicator, not a traditional SEO strategy that should be implemented.


Google

Create Gmail Account

Create Google My Business Account

  • There is a systematic process to create a highly functioning Google My Business account. If you don't match your main website and your Google My Business account there is a high probability that your business will not rank highly in Google Maps. Google Maps 3 Pack listing is the most effective way to get calls and leads for any business. In mobile search on Google, there is no link to a website only a call link, with 90% of all searches being performed online, having your business in the Google Maps 3 Pack is a high-value goal.

Create Google My Business Website

  • Google offers a website builder that helps with rankings and SEO. This website will feature Google Posts, Google Reviews, and other Google My Business information with contact information.

Create Blogger Account

  • I would highly recommend a Blogger page with relevant content about your business services that link back to the main website home page.

Create YouTube Channel

  • Having an active YouTube account is a great way to promote any business to inform potential customers about the business. The advertising revenue potential is also very valueable.

Create Google Analytics Account

Create Google Search Console Account

  • A technical function is required to have the you main website listed on Google and to be found by all the major search engines.

Create Google Ads Account

  • Google experts say that having an active Google Ads account with advertising spending has no correlation to website rankings, however, I recommend that there is always a Google Ad running, even if it is small. Traffic always helps website rankings.


SEO

Create SEO Analysis Account

Create SEO Keyword Analysis (25 Keywords)

Create SEO Competitor Analysis

Create SEO Backlink Analysis

Create SEO Citation Analysis

Optimize internal on-page website SEO for Google Maps

Optimize external off-page SEO for website ranking

  • SEO Citations

  • SEO Backlinks

  • SEO Google Map Links

  • SEO Press Release

Create a 3-month SEO submission program to increase organic main Website traffic


Social Media

Create Facebook Business Page (Optimize existing page)

Create Facebook Business Manager

Create Facebook Ads Account

Create Instagram Account (Optimize existing page)



Online Reviews

Create Online Review Generation Profile

Create Online Review Email Broadcast

Create Online Review SMS Text Broadcast

  • Create an online review process for your business to dramatically improve online review creation, management & marketing for increasing more online reviews, managing good and bad reviews, using good reviews for marketing on Social Media.


Email Marketing

Create Mailchimp Account

Create Mailchimp Website (SEO)

Create 10,000 Target Homeowner List (Name, Address, Email, Phone)


SMS Text Marketing

Create ClickSend Account



Video Creation

Create SEO Videos YouTube



ADA Compliance

Create ADA Compliance Website Utility

Create ADA Compliance Statement


IDShield Cyber Attack & Ransomeware Asset Protection

Create ID Shield Account

Create ID Shield Asset Protection